Branding & Packaging Studio by Cher Ezel

Final post for Nocaff <3 more 🦍 more 🌺 more tiny weird details I got emotionally attached to for absolutely no reason lol for the second part I really wanted the brand to feel less like packaging and more like something you could carry around with you little objects little moments little rituals still playful still slightly chaotic just the way i like it + grateful for all the love you guys show me ly all🫶🏻 brief by @designerbriefs #dbnocaff #designerbriefs @akoya.mockups @marlo.studios @creatoom.mockups @octobernovember @tropical_type

happy tuesday fellooows🤍 after a little pause I’m finally back and oh I’ve missed this space more than I can say this one grew from a feeling I’ve always loved that quiet, storybook kind of world where animals feel human like little fables you carry with you without even noticing Nocaff is a decaf coffee brand made for drinking coffee without the caffeine it keeps the taste and ritual of coffee while removing the rush that usually comes with it simple, self-aware, and offering a more relaxed way to enjoy coffee that’s why I chose a gorilla they are calm, almost meditative, yet incredibly powerful and that duality felt like the most honest reflection of what this drink does to the body grounded, steady, present the illustrations follow a slightly naive, storybook inspired style a little imperfect, a little playful capturing everyday moments like music and nature turning them into soft rituals you return to I also have a tiny soft spot for anything a little quirky, playful and slightly chaotic and somehow every project i touch ends up drifting in that direction lol hope you enjoy this little world 🦍🌺 brief by @designerbriefs #dbnocaff #designerbriefs @akoya.mockups @marlo.studios @creatoom.mockups @octobernovember @tropical_type

happy saturday loveliesss🫶🏻 I’ve been a little quiet lately because I’ve been deep in active packaging projects (so grateful btw🥹🤍) but I’ve missed doing creative briefs just for the joy of it sooo much this one’s been on my mind for a while and it finally felt like the right moment to bring it to life🍕 okay sooooo Impasto is a modern roman pizza restaurant inspired by the timeless flavours of rome, rooted in its meaning dough in Italian at the heart of the identity is our illustrated mascot caesar, expressive confident and slightly dramatic. the red and white palette nods to traditional trattorias while the illustration system adds movement, character and memorability across packaging signage and merch mockups used here are from @vitoramockup and honestly they were the perfect match for this concept, warm vibey yet still super clean💘 brief by @designerbriefs #dbimpasto #designerbriefs

POLL WINNER - OH BELLY 🫐🤍🍓 Congratulations to @studiobainne! You created this beautiful brand identity and more for #dbohbelly. Oh Belly is a fun soda brand that supports gut health with prebiotics. Let’s just say that you absolutely wowed us with this design, it’s exactly what the brief called for. It’s fun, fizzy, and simple, creating a modern feel. Besides that, it feels kind and gut-friendly because of the stunning illustrations you created. You absolutely nailed this! Thank you so much for joining this challenge, we’d love to see you join again in the future. And a huge thank you to @creatoom.mockups for collaborating with us, we loved working together. If you missed this challenge, make sure to join us for the next one launching on Monday! Want to start designing sooner? Check out our latest briefs! Or get early access to next week’s brief with our DB+ membership! For more info, visit the link in our bio or check out our highlights.

oh belly final part 🤍 thank you sooo much for all the love you’ve shown this little world🥹 feeling very very grateful💓 this one has been one of the most joyful playful heart full experiences I’ve ever had every character every flavour every tiny detail just… clicked the vibe is vibinggg💫🍌 brief by @designerbriefs & @creatoom.mockups #dbohbelly #designerbriefs

oh belly is a fun soda brand that supports gut health with prebiotics. It’s made for people who love fizzy drinks but want something that actually feels good. Each can is refreshing and light. It’s a sugar free soda that’s good for your belly with oh belly I really just wanted to keep things playful and symbolic but also warm childlike and fun💗 I wanted it to feel comforting before you even take a sip sweet friendly and reassuring the kinda brand that makes you go ok yeah im already relaxed everything from the visual language to the illustrations was built around that feeling soft playful human and full of heart because something that’s kind to your belly should make you smile a little maybe even dance💃 more coming soon🍓🥤 brief by @designerbriefs & @creatoom.mockups #dbohbelly #designerbriefs

Contur is a sandwich shop that treats food like design instead of chasing perfection I leaned into humour movement and imperfection because grabbing a really good sandwich should feel expressive not serious hand drawn illustrations playful symbols and characters that feel alive shaped the visual world🫶🏻🪽 the logotype uses ed sonar by @typedepartment soft confident and quietly timeless thank you sooo much for all the love on this one it means the world to me🤍 brief by @thenewbrief #thenewbrief #tnbcontur #identitydesign #packagingdesign #brandconcept

Contur started as a simple idea but quickly turned into a brand that feels human playful slightly chaotic and full of character I didn’t want it to feel overly polished or too serious just joyful expressive and alive thank you SO much for all the love you’ve shown contur it means the world🤍 this project was one of those where i just followed my gut had fun trusted the process and let things be a little messy in the best way💘 the logotype use ED Sonar by @typedepartment Brief by @thenewbrief #thenewbrief, #tnbcontur

Happy saturday lovelies!!🫶🏻🫶🏻 Contur is a contemporary sandwich shop that approaches food like design as someone who genuinely loves food, I believe the experience of eating should feel joyful, expressive, and a little fun. alongside Contur’s structured and considered nature, I wanted the brand to feel human, witty, and slightly chaotic in the best possible way rather than polishing everything into perfection, I leaned into humour, imperfection, and movement to reflect the simple pleasure of grabbing a really good sandwich this led to a deliberately quirky, contemporary visual language shaped by hand drawn illustrations, playful symbolism, and characters that feel alive rather than composed the logotype use ED Sonar by @typedepartment soft, confident, and perfectly balanced between contemporary and timeless too heavenly to wait wink wink🪽🥪 Brief by @thenewbrief #thenewbrief #tnbcontur

1st Place – @studiobainne CHEZ CHEZ This week’s first place goes to @studiobainne with a charming and character-driven brand identity. The hand-drawn illustrations and loose typography create a warm, human feel that fits the concept perfectly. The system works across different applications and feels authentic, consistent, and thoughtfully executed. A strong example of storytelling through simple visual elements. We’ve seen grandiose work across all submissions and loved how differently each designer approached the brief. We’re already looking forward to the next challenge. You can join anytime, even if the brief is already over — simply tag us in your work. Upload your best branding projects on braaands.co, and maybe you’ll see your work featured soon on our website and across all our social media channels. #braaands #braaandschez #brandbriefchallenge #brandingdesign #brandidentity #designchallenge #brandinginspiration #visualidentity

Final part of chez chez is here!! Unfussy food, free-flowing wine, maybe a beret wearing dog — Chez Chez is your second living room, just with better wine🍷 I absolutely adored this brief🫶🏻🫶🏻 designing purely for fun is such a joyyy hope it brought you a little smile🫰🏻 Brief by @braaands_co #braaandschez #braaands

Chez chez is a neighbourhood bistro where the food is unfussy, the wine flows freely, and the dog might just be wearing a beret. Warm, playful and just the right amount of chaotic — a local spot that feels like a second living room, only with better wine. The energy lives somewhere between a Parisian sidewalk and a doodle drawn on a napkin. For this first part, I leaned fully into that spirit, working with a loose, hand drawn illustration style that feels friendly, imperfect and alive. Nothing too polished, nothing too serious just bold lines, playful characters and a slightly cheeky attitude that invites you to sit down, share a bottle and stay a little longer. Because at Chez Chez, it’s not about being perfect it’s about being full. And of course… together tastes better🍷🐶🤍 Brief by @braaands_co #braaandschez #braaands