THE RADICAL ERA

Hey you! Yes, you!! You must be tired of all the "gyaan" the influencers are giving out, and scrolling through the Instagram watching reels of the various case studies of different businesses, right!? How the businesses are losing money and going into losses? Or how a 14-year old is making money more than an average Indian employees?? Well they won't help you out anyway. This page is not about that "gyaan" but execution. We will execute the ideas that come to your mind almost everyday, no matter how big or small they are. Drop your ideas in the comments below, follow us along our journey and watch us fail. #startup #execution #ideastoreality #sharktankindia #relaince #entrepreneurship #businesswoman

Competition in any sector is usually a huge entry barrier for many businesses. Hindustan Pencils very smartly dealt with it and released two fighter brands for pencils, overtaking a major chunk of the market. With the right resources and energy, you could also implement this into your business. Try to keep the following things in mind: 1. The product remains the same. Only the positioning and branding of the product changes with slightly different features. Try to keep the features mutually exhaustive, which allows the customer either of the two. 2. ⁠Marketing for both the product needs to be done, with the apt positioning. Comment down how you can leverage it into your business. Follow The Radical Era to see more such business experiment. . . #execution #carwash #entrepreneurship #marketing #businessideas

Comment “IIM” to upskill your marketing skills with AI‼️ You can leverage AI to revamp any business or boost your brand. But where to start from? A good guidance can help you learn to market your brand using AI, and reduce your efforts and time by almost half. To get the product, comment IIM or check out the LINK IN BIO. . . . #execution #entrepreneurship #businessideas #startuplife #brandbuilding #pickle

An idea is nothing without execution❗️ So many of us get ideas to build a business out of but don’t know where to start. Even after reading so many books and case studies, we all need guidance on breaking down the idea into small executable steps. Masters’ Union offers a 4 year Bachelor’s Program in Technology and Business Management, providing experiential learning, which means that you learn business while doing business. It is a full-time interdisciplinary undergraduate program offering hands-on business experience, equipping students to become future entrepreneurs and business leaders with cutting-edge skills in technology, strategy, and management. To apply for the program, visit the LINK IN BIO. #execution #entrepreneurship #businessideas #startupideas #college #undergraduate #brandbuilding

‼️Comment “RADICAL” if you want us to work for your small business :)) Breaking down complex marketing strategies into smaller executable steps is how you too, can grow your small business. When we listen to “WhatsApp Marketing” and all the technicalities associated with it, it gets so difficult. But just by the name, onto a smaller level, start by targeting the people through the people you know and their WhatsApp groups. Unleash your creativity when it comes to marketing, position your product just the way customers want and your business will bloom like none other :)) Oh and don’t forget to share it with your friends who are running their own businesses and follow The Radical Era to watch and learn from more such business experiments <3 . . #Zomato #zomatoindia #execution #entrepreneurship #businessideas #food

Do you or someone you know own a small business? Who doesn’t want to start their own small business? 💸 Annu Aunty started her business by selling her delicious home-cooked food. But there are many things one has to do to build yourself as a brand. We named her food business “AnnuJi Ki Rasoi” and prepared her stall, which would make her more credible and trustworthy. Things to keep in mind while starting a small business: 1. Choose your product according to the market. 2. Always brand your business, it makes your business and product more trustworthy. 3. Keep your brand’s name easy to recall. For more such advice, share this reel with your favourite small business owners and follow The Radical Era! . . #execution #entrepreneurship #zomato #zomatoindia #marketing

We conducted an experiment to sell a luxury sports car on the road by targeting posh areas and interacting with potential buyers, explaining the car’s features. While people showed interest, we couldn’t sell the car by the end of the day. Experiential marketing can spark curiosity and build engagement. When customers get a chance to experience the product firsthand, it increases brand awareness and trust significantly. Key Things to Remember: •⁠ ⁠Understand your target audience and find ways to engage them effectively. •⁠ ⁠A strong, impressive product presentation leaves a lasting impact. •⁠ ⁠Selling high-value products requires patience and a robust follow-up strategy. Challenges to Consider: •⁠ ⁠Selling an expensive product on the road is a tough challenge. •⁠ ⁠Building trust for luxury items takes time and effort. •⁠ ⁠Even in posh areas, impulsive buying for high-ticket products is rare. 👉 Watch this experiment to discover the power of experiential marketing! Share this video with your friends and follow The Radical Era for more creative business experiments! 🚀 . . . #execution #supercar #porsche #khanmarket #entrepreneurship #startuplife #businessideas

Scan me if you can A Fun Strategy for Dara Singh’s Kulchas We took McDonald’s guerrilla marketing tactics and applied them to an Dara Singh’s kulchas brand to see if it would work. The result? A unique blend of traditional food with modern marketing flair that caught everyone’s attention! Lesson Learned: Guerrilla marketing can create a buzz and drive engagement even for traditional businesses. It’s all about creativity, surprise, and connecting with the audience in unexpected ways. Key Things to Remember: Make your marketing bold, memorable, and interactive. Tailor guerrilla tactics to resonate with local culture and preferences. Leverage social media to amplify the reach of your campaign. Challenges to Consider: Ensuring the marketing doesn’t overshadow the product itself. Balancing creativity with cultural sensitivity. Managing the logistics and execution of unconventional marketing stunts. 👉 Watch how we spiced up a kulcha brand with guerrilla marketing and share this with your friends! Follow The Radical Era for more innovative business experiments! 🚀 . . #guerrillamarketing #mcdonlads #execution #marketing #entrepreneurship #startup #startupideas

READ here how it turned out ‼️ We applied Zara’s core strategies in Sarojini Nagar market, competing directly with a local shopkeeper. Despite using high-end strategies, we couldn’t outperform them due to poor placement and market mismatch. Even the best strategies can fail if they’re not tailored to the right market. Understanding the local customer base and market dynamics is crucial for success. 👉Key Things to Remember: 1. Adapt strategies to fit the local context and audience preferences. 2. High-end strategies might not always work in price-sensitive markets. 3. Observe and learn from local players who know the market inside out. 👉Challenges to Watch Out For: 1. Mismatch between pricing strategies and customer expectations. 2. Struggling to replicate the brand’s success without similar infrastructure. 3. Overlooking the importance of local market knowledge. 👉 Watch our experiment in Sarojini Nagar and learn why strategy placement is key! Follow THE RADICAL ERA ✨ [Sarojini nagar market, Business, Execution, startup ideas, Entrepreneurship, Zara] #execution #entrepreneurship #startuplife #zara #marketing #sarojininagar #sales

Wait till the end for the results After transforming a roadside bookseller in Part 1 using Apple’s Halo Effect strategy, we saw incredible results in Part 2! Not only did his sales triple, but people loved his new pitch and were eager to talk to him. A strong first impression combined with a confident, engaging sales pitch can transform customer perception and drive sales. People don’t just buy products; they buy experiences and stories. 👉Key Things to Remember: 1.⁠ ⁠Confidence and storytelling are key to making a lasting impression. 2.⁠ ⁠A welcoming and professional approach can make customers feel valued. 3.⁠ ⁠Pair a strong pitch with a polished appearance to maximize impact. 👉Challenges to Consider: 1.⁠ ⁠Maintaining energy and enthusiasm in every interaction. 2.⁠ ⁠Balancing customer interaction with efficiently closing sales. 3.⁠ ⁠Sustaining the buzz over time to ensure consistent growth. Share this story to inspire someone today, and follow The Radical Era for more experiments that prove small changes can create big impacts! 🚀 . . [ Business, Entrepreneurship, marketing strategies, startup] #execution #entrepreneurship #apple #businessideas #startupideas #brandbuilding

How We’re Using Apple’s Halo Effect Strategy to Transform a Roadside Bookseller 📚✨ Inspired by Apple’s marketing, we’re transforming a bookseller at a road signal in Part 1 of this experiment. The goal is to enhance his presentation and create a premium perception that boosts his sales. The Halo Effect can work wonders — by upgrading one aspect (like branding or appearance), you can elevate the perceived value of the entire product or service. It’s all about first impressions and customer perception. 👉Key Things to Remember: 1.⁠ ⁠Focus on creating a polished and professional image. 2.⁠ ⁠⁠Highlight quality and exclusivity to attract premium customers. 3.⁠ ⁠⁠Small changes in presentation can create big differences in customer trust and willingness to buy. 👉Challenges to Watch Out For: 1.⁠ ⁠Initial skepticism from regular buyers about the change. 2.⁠ ⁠⁠The cost of the transformation might outweigh short-term sales. 3.⁠ ⁠⁠Maintaining consistency in the new, premium image. Stay tuned for Part 2 to find out how sales were impacted! Share this experiment with your friends and follow The Radical Era for more exciting business experiments! 🚀 #execution #entrepreneurship #startuplife #marketing #apple

Wait till the end to know revenue 🔥 We applied Starbucks’ personalization marketing to a small chai stall, doubling the tea’s price to ₹30 and personalizing the experience. While the number of cups sold decreased, revenue grew by 3x! Personalization builds a deeper connection with customers, allowing you to justify higher pricing. When people feel valued, they’re willing to pay more for the experience. 🤩 Key Things to Remember: -Add small but meaningful personal touches, like addressing customers by name. -Offer a value upgrade to justify the price hike (in our case, more tea). -Focus on quality over quantity — fewer customers can mean more revenue if the pricing is right. 🤩 Challenges to Watch Out For: -Resistance from customers used to lower prices. -Balancing increased costs for personalization with profit margins. -Ensuring consistency in the upgraded experience. 👉 Share this with your chai-loving friends, and follow The Radical Era for more creative business experiments! 🚀 #execution #entrepreneurship #startuplife #chai #chaitea #businessideas #starbucks