The Good Influence

🌟 Agency of the year winners! 🌟 Last night we attended our 2nd @influencermarketingawards having won our first award last year, feeling proud to be in the room amongst the biggest agencies and award winning campaigns in the influencer marketing sector globally. This year we were up for 3 awards in categories alongside Cera Va x Michael CeraVe, Vaseline, Garnier, Cetaphil, Nars & Aldi and so we were totally blown away to win not one, but three awards including Gold for Best Boutique Influencer Marketing agency and Gold for our first campaign with WillPowders. 🏆Best Boutique Influencer Marketing Agency - GOLD - for tripling growth in the last year, growing client base by 35%, expanding into new services, all with a conscience and driven by our mission to be a good influence within the world of social 🏆Best Use of a Small Budget - @willpowders - GOLD - delivering 5x sales ROI on our first campaign and 25% sales uplift with an integrated influencer, organic & paid plan 🏆 Best Fashion & Beauty Campaign - @weledauk x London Fashion Week - BRONZE - turning fashion week green with the iconic Weleda Skin Food, launching Weleda onto TikTok shop with exclusive back stage access to LFW, integrating live shopping & exclusive product bundles A massive thank you to our amazing team, wonderful clients and supportive partners who have been with us on our journey since the beginning and believing in our mission to create more positive influence through the power of social 🚀 #awardwinning #gimas24 #globalinfluencermarketingawards #bestagency #influencermarketing

Meet The Good Influence 🚀🌎🤳 Just incase you're new here, we thought we should share a little bit about who we are, what we do, and the things we stand for. In this ever-growing industry, we found the perfect space to create an agency where we can exercise our love for all things social whilst using our skills to collaborate with purpose driven brands and organisations who are a force for good to build their platform and grow 🌱 In the past, what has nearly been, 2 years (!!!) we have grown so much, and are so proud of the powerful team of creatives we've put together. We cannot wait to see what is in store for Team TGI in our next chapter - and if you're a purpose driven brand who's social & influencer strategy need transforming, you know where to find us 😉 #thegoodinfluence #TeamTGI #socialagency #influenceragency #influencermarketing #brandswithpurpose #purposedrivenagency

Nothing makes us happier than receiving glowing feedback from clients! Thank you @wildrefill 💚 Our work together has been an absolute blast, we're so proud of your continued success and here's to removing more single use plastic from bathrooms all over the world! 🌱🚀 #thegoodinfluence #socialagency #influencermarketing #brandswithpurpose #wilddeodorant #wildrefill

What a year!! We dreamt big, worked hard and achieved so much. Super proud of our TGI team 🥰 Some of our highlights from the last 12 months... 🏆 5 awards won for our work across Paid, Organic, Influencer & Strategy including ‘Best Boutique Influencer Marketing Agency at the Global Influencer Marketing Awards (and a place in Hello Partner’s top30 influencer agency list globally!! 💥 1000s of content pieces published (one client alone saw 3,400 content pieces published over 3 social channels!! 🚀 1,000,000s of impressions (including a few viral moments that we all got very giddy about)! 👫 100s of influencer partnerships! 🧑‍🧒 our team grew by 8! 💚 34,100 meals donated to our charity partner, The Felix Project through our 1% for the Planet contribution! Wishing everyone a wonderful festive break and here’s to 2025 and dreaming even bigger!! 💫

A two-day work trip to Manchester? Very demure, very mindful. 🕺 Being split across London & Manchester, we love getting together as a team and this time we headed north to celebrate everything we’ve achieved this year. 🗺️ We explored Manchester on our treasure hunt, spent time getting to know each other better (the personality tests were beyond accurate 😅) and enjoyed a LOT of good food and drinks (thanks @ramonamcr @mackiemayor @20storiesmcr). 👀 What’s coming? More on this soon (spoiler, it’s looking good!) 🤫 Here’s to next year... 🚀 #summerparty #socialmediaagency #influencermarketing #teambuilding #manchester

Awards season isn’t over yet and we need your help! 🏆 We’re thrilled to share that we’ve been shortlisted for 3 awards in this year’s @bcreatoruk awards… 💚 Our work with @weledauk has been nominated for Beauty Creator Marketing campaign of the year! 🧘‍♀️ Our work with @willpowders has been nominated for Health and Wellness Creator Marketing campaign of the year, and… ✅ Our work, mission and culture as an agency has been recognised through our nomination for Boutique Influencer Marketing Agency! But to win these awards we need your vote! To support us and our mission, please head to our bio now to cast your vote in each category. #influencermarketing #bcreator #awards #creators #marketing

What’s it like working with your favourite creators? We asked Milan, our Influencer Account Manager her fave creators, her fave campaigns, and for her top tips for working in the influencer marketing industry… #creatoreconomy #influencermarketing #socialmediajobs #creators #agency

✨ Come with us behind the scenes at the @influencermarketingawards 2024!! ✨ What an amazing night…. We can’t quite believe it !!! 🥹🥹🥹 Huge congrats to all the other award winners and thank you to the @influencermarketingawards team for a brilliant evening!

We scored 7 million views and counting for @weledaUK’s lesser-known hero product: Weleda Arnica Massage Oil. 🚀 How? 🤔 🤝 Culture and social go hand in hand, so when Mbappé was spotted using the oil at the Euros, we knew it was a moment to share. The risk? 🥅 Weleda’s usual client-base prefer to be off the pitch. But by casting our nets wider, we unlocked a new crowd of consumers, with over 99% of the posts reach coming from non-followers. Our team aren’t running onto the pitch any time soon, but we’re joining Weleda’s new client base and heading to the shops to stock up on their winning sports recovery oil, so that we can kick muscle fatigue and recover like Mbappé 🏅 #euros #mbappé #weleda #massageoil #sportsrecovery #viral #socialmediamarketing

Want to know more about what it means to be a Creative Manager? Emma, our amazing Creative Manager at The Good Influence shares what she does to make our content pop ✨ as well as what she’s most excited about for the future 🌱 #creatoreconomy #agency #culture #creative #socialmedia #marketing

Remember how we announced that we’ve been nominated for 3 @ Global Influencer Marketing Awards? We’re not stopping there. We thought we’d go a little further, and share exactly what went into our award-nominated campaign for @ WillPowders. Maisie, our Influencer Account Manager behind the campaign, delves into how we did it… #influencermarketing #wellness #supplements #socialmedia #gimas24 #imas24

What does influencing for good mean to you? For us it means accelerating the growth and impact of the disruptor brands of today and tomorrow. We do this through social media, influencer marketing, paid media, and crafting creative strategy that elevates game-changing brands. We’re proud to work only with brands we truly believe in and who share our values in influencing the world for good. We’re big believers that the passion we have for our clients and the pride we take in our work, means our clients get the best from us. We’re incredibly driven and ambitious, much like our clients who are are driving change in industries that really, really need it, bit by bit changing our world for good and getting audiences to think twice when it comes to what they buy and how they live. But influencing for good also means always offering kindness, respect and thoughtfulness to everyone, from our clients to our colleagues, in our day-to-day too. 💛 If you’re curious to find out more, please drop us a DM, we’d love to talk. #influencermarketing #creatoreconomy #impact #purpose #disruptorbrand