StarScout AI Creator Discovery Blog

Influencer Search

influencer search

Glossary: 75 Essential Influencer Marketing Terms Every Marketer Should Know

Glossary: 75 Essential Influencer Marketing Terms Every Marketer Should Know

Master the language of influencer marketing with our comprehensive glossary of 75 essential terms, concepts, and metrics that every modern digital marketer needs to understand.
ROI Calculator Download: Forecast Your Creator Marketing Payback

ROI Calculator Download: Forecast Your Creator Marketing Payback

Download our free ROI calculator to accurately measure and forecast your creator marketing campaign performance. Maximize your returns with data-driven insights.
How This Strategic B2B Influencer Campaign Generated 200 Demo Calls

How This Strategic B2B Influencer Campaign Generated 200 Demo Calls

Discover the step-by-step strategy behind a high-performing B2B influencer marketing campaign that delivered 200 qualified demo calls and the AI-powered approach that made it possible.
How a Singapore Fitness Brand Achieved 10,000 Sales After the TikTok Ban

How a Singapore Fitness Brand Achieved 10,000 Sales After the TikTok Ban

Discover how a Singapore-based fitness brand pivoted their influencer marketing strategy to reach 10,000 sales following TikTok's ban by leveraging AI-powered creator discovery across multiple platfor
Case Study: How a Toy Brand Grew 38% With Micro-Creators

Case Study: How a Toy Brand Grew 38% With Micro-Creators

Discover how a toy brand leveraged micro-creators to achieve 38% growth in sales and engagement, using AI-powered creator discovery to find perfect brand matches.
Top 20 Free Influencer Marketing Tools Ranked for Maximum Campaign Impact

Top 20 Free Influencer Marketing Tools Ranked for Maximum Campaign Impact

Discover the best free influencer marketing tools ranked by functionality, features, and performance to elevate your campaigns without breaking your budget.
The Best Influencer Platforms for Shopify Brands: A Comprehensive Benchmark Analysis

The Best Influencer Platforms for Shopify Brands: A Comprehensive Benchmark Analysis

Discover the most effective influencer marketing platforms for Shopify brands with our data-driven benchmark analysis covering features, AI capabilities, and ROI potential.
StarScout vs Upfluence: Feature-by-Feature Throwdown

StarScout vs Upfluence: Feature-by-Feature Throwdown

Compare StarScout's AI-powered real-time influencer discovery against Upfluence's database approach in this comprehensive analysis of features, capabilities and value.
Sustainability Claims & Greenwashing: Legal Must-Knows for Marketers

Sustainability Claims & Greenwashing: Legal Must-Knows for Marketers

Navigate the complex legal landscape of sustainability marketing with this comprehensive guide to avoiding greenwashing, meeting regulatory requirements, and building authentic environmental claims.
Navigating TikTok's Ban Fallout: Strategic Roadmap for US Brands

Navigating TikTok's Ban Fallout: Strategic Roadmap for US Brands

Discover comprehensive strategies for US brands to pivot from TikTok, preserve audience relationships, and leverage AI tools to identify new creator partnerships across alternative platforms.
FTC & ASAS Disclosure Rules: The Complete Marketer's Compliance Checklist

FTC & ASAS Disclosure Rules: The Complete Marketer's Compliance Checklist

Navigate FTC & ASAS disclosure requirements with confidence using our comprehensive marketer's checklist for influencer campaigns while maintaining effectiveness and compliance.
Nano vs Micro Influencers: Engagement Math Explained - The Data-Driven Guide to Maximizing ROI

Nano vs Micro Influencers: Engagement Math Explained - The Data-Driven Guide to Maximizing ROI

Discover the mathematical proof behind nano and micro influencer engagement rates. Learn which type delivers better ROI and how AI can optimize your influencer selection strategy.
Creator-Economy Trends: What a $500 Billion Market Means for Brands

Creator-Economy Trends: What a $500 Billion Market Means for Brands

Explore how the creator economy's expansion to $500B by 2025 is reshaping brand strategies, content partnerships, and why AI-powered creator discovery is becoming essential for marketing success.
Live Dashboard Tutorial: From UTMs to Revenue - A Complete Implementation Guide

Live Dashboard Tutorial: From UTMs to Revenue - A Complete Implementation Guide

Learn how to build a comprehensive live dashboard that transforms UTM tracking data into actionable revenue insights with this step-by-step implementation guide.
The Complete Guide to Attribution Models for Creator Content in GA4

The Complete Guide to Attribution Models for Creator Content in GA4

Master GA4 attribution models for creator content with our comprehensive setup guide. Learn to accurately measure influencer impact and optimize your ROI.
EMV vs. CAC: Which Metric Truly Predicts Profit for Influencer Campaigns?

EMV vs. CAC: Which Metric Truly Predicts Profit for Influencer Campaigns?

Discover whether Earned Media Value (EMV) or Customer Acquisition Cost (CAC) better predicts marketing profit and learn how to leverage both metrics for maximum campaign success.
Branded Search Lift: The Hidden Metric That Reveals True Influencer Success

Branded Search Lift: The Hidden Metric That Reveals True Influencer Success

Discover how branded search lift measures genuine influencer impact beyond traditional metrics, revealing consumer interest that correlates with consideration and conversion intent.
Influencer ROI: Essential Formulas and Frameworks Every CMO Should Track

Influencer ROI: Essential Formulas and Frameworks Every CMO Should Track

Discover the comprehensive formulas and measurement frameworks CMOs need to accurately track influencer marketing ROI, from basic calculations to advanced attribution models.
The Ultimate Micro-Influencer Campaign Playbook for DTC Brands

The Ultimate Micro-Influencer Campaign Playbook for DTC Brands

Discover how DTC brands can leverage micro-influencers to drive authentic engagement, increase conversions, and scale marketing efforts with this comprehensive campaign playbook.
Building a Shopify Seeding Flow in StarScout: Complete Video Walkthrough Guide

Building a Shopify Seeding Flow in StarScout: Complete Video Walkthrough Guide

Learn how to create an automated influencer seeding flow by connecting your Shopify store to StarScout AI for streamlined product distribution and campaign management.
Payment Terms 101: Paying Influencers Without the Headache

Payment Terms 101: Paying Influencers Without the Headache

Master influencer payment terms with our comprehensive guide covering payment models, legal considerations, and automation strategies for streamlined creator partnerships.
How to Automate Influencer Outreach Emails with GPT-4o

How to Automate Influencer Outreach Emails with GPT-4o

Learn how to scale personalized influencer outreach with GPT-4o, from setup to optimization strategies that maintain authenticity while dramatically increasing efficiency.
Campaign Brief Templates That Creators Love: Free Downloadable Resources for Better Influencer Partnerships

Campaign Brief Templates That Creators Love: Free Downloadable Resources for Better Influencer Partnerships

Discover creator-approved campaign brief templates that improve collaboration, streamline workflows, and boost campaign results. Includes free downloadable templates for all platforms.
Creator Vetting Checklist: The Essential Guide to Engagement, Audience & Brand Fit

Creator Vetting Checklist: The Essential Guide to Engagement, Audience & Brand Fit

Learn how to effectively evaluate creators with our comprehensive vetting checklist covering engagement metrics, audience authenticity, and brand alignment for successful partnerships.