Outside Vision

Gen Z flipped the traditional marketing script. Now it’s all about niche communities, shared interests, and authentic conversations. Not sure we could ever label an entity generation before, but now you certainly can’t. Our marketing efforts needs to be more personal than ever. Subcultures are a good way to start. This is the next way of cultural marketing. #genzmarketing #marketingstrategy #creativecontent #marketing #modernmarketing

Forget traditional ads! The future of marketing isn’t just online - it’s in gaming communities where 90% of the next generations spend their time. Traditional advertising doesn’t belong to the new world, it’s just not effective. The solution? Influencer Marketing! #branding #brandstrategy #influencermarketing #gaming #livestreaming #marketingstrategy

Sometimes, bad design is so bad it’s almost… entertaining 😭😭😂 Here to celebrate - or lament - the little everyday design fails that drive us all a bit nuts. #design #memes

In a world where drones and AI redefine the boundaries of what’s possible, brands that champion “tech for good” can play the same game and innovate themselves to a greater cause. By creating solutions that tackle real-world challenges, they build modern tech in their DNA. We believe there’s a powerful way that brands can show up, step in, and genuinely make a difference, even when having great profit. #branding #brandstrategy #techforgood #marketingstrategy #creativecontent #contentstrategy

There’s a shift happening in the market from Performance Marketing to Branding. Many companies rely too heavily on performance marketing, which can bring more immediate results, but neglect brand-building actions - which we know that can increase sales, grow and loyalty. A second shift happening is the evolution of brand identities, to dynamic brand strategies, and marketers are using rebrands to repurpose brands and build a new positioning in the mind of customers. #branding #brandstrategy #branddesign #brandidentity #marketingstrategy #creativecontent #branddesigner #contentstrategy #brands #rebrand

This is what tech for good looks like! Meet Moses, the man designing hope with technology. Check out @moseswestfoundation for more on this life-saving innovation. #techforgood #tech #cleanwater #contentstrategy #branding #brandstrategy #marketingstrategy

Aren’t we all tired of feeling like just targets for ads? Platforms like Spacehey and other online communities such as Discord are showing us there’s a huge craving for more real, meaningful connections. It’s hitting a nerve, and the cool thing about the future of social media could be this move towards decentralized platforms. The power could be back to the user, and communities could really own their space, set their rules and keep their data private. It won’t be easy - creating a social media platform that’s both good for community building and can keep the lights on. Difficult but not impossible. If we can figure that out, we might just gather back to what social media was supposed to be about in the first place. #socialmedia #brandstrategy #marketingstrategy #creativecontent #socialmediastrategy

Struggling to get noticed? 😕 a good product isn’t enough! You need to make people care with a story they can connect to. These five hard truths of marketing can be fixed with the right strategy. Strategic branding is your best tool to deal with an over saturated market. And that’s what we do best. Reach out. 🍀 #marketing #digitalmarketing #tech #techmarketing #branding #strategicbranding #brandstrategy #marketingstrategy #socialmediastrategy

What’s the relationship between marketing and human desire? As culture evolves, so does human desire. Today’s consumers are informed, skeptical, and imaginative, seeking brands that reflect their worldview. We’re now in the era of identity—where what we buy tells a story about who we are. As a brand strategist, my pivotal question is: What identity does my product help my customers express? Branding 101 tells us to make it in a crowded market, you’ve got to stand for something. Seth Godin says that positioning is an act of generosity. I totally agree! #branding #brandidentity #brandstrategy #marketing #branddesign #marketingstrategy

More than 20 athletes and artists, including Billie Eilish, collaborated to design the LA 2028 Olympic logo. I love the concept, but does the execution match the creative ambition? What’s your take on this? #branding #logodesigns #olympics #la2028 #brandstrategy #branddesign

Crazy $21.000,00 Chanel Headphones! What is it that makes people buy luxury items? Is it the iconic label or the stories behind them that define luxury’s true value? Human desire in modern society has evolved to the era of identity. We buy brands to show the world who we are. When it comes to luxury, we are not buying quality, we are buying into the status of owning that brand. There are a lot of problems in the luxury industry, but also a lot of great branding lessons for us. What are your thoughts? #branding #brandstrategy #branddesign #marketingstrategy #contentstrategy #luxury #chanel #tech

New Batman logo breaks the internet! Shocking or Genius? People can’t stop talking about it, and whether DC wanted to create something super different with the intention to spark engagement or just had bad design taste, it doesn’t matter. What matters is that in the game of promotion, they won! What’s your take? 👀