Social Media Examiner

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We’re rockin’ here for Day 2! #SMMW25

Instagram’s biggest updates (so far) in 2025 From audio previews in Stories to Google-indexed posts, Instagram is quietly rolling out features that could help your IG marketing strategy. Here’s what’s new and why it matters 👇 ✅ Spotify audio previews ✅ Rearranged profile grids ✅ Quiet & trial posting ✅ Edits app upgrades ✅ Search engine indexing for business accounts (coming July 10!) These updates could mean: ➡️ More ways to control your brand presence ➡️ Greater discoverability outside the app 🗣️ Which feature are you most excited to use? 👋 -Jason

Everyone’s claiming to be an AI expert these days… but who can you actually trust? Inside the AI Business Society, we’re cutting through the noise. ✅ Vetted experts (not overnight “gurus”) ✅ Real strategies tested by real marketers ✅ A supportive, smart community led by the team behind Social Media Examiner “I trust Mike Stelzner and the SME team. They’re in it for the long haul.” – Corinne, member If you’re serious about mastering AI in your marketing - and tired of hype - this is for you. 🔗 Tap the link in bio to join us. Your future self will thank you. 👍-Jason

Instagram has upgraded voice memos to 5 minutes, with transcription options. In this clip from the Social Media Marketing Talk Show @elizabethmarberry explains how she’s using it for coaching and connecting with clients. Are you using voice memos in your marketing? Share your wins, thoughts, and ideas in the comments! …and SAVE this reel for your marketing swipe file! 😀-Jason

Struggling to turn your Instagram followers into actual paying customers? You’re not alone. Many marketers are stuck on the visibility treadmill…chasing followers instead of building a content system that converts. But what if your profile + content worked for you - attracting leads, nurturing relationships, and closing sales… organically? In this carousel, we break down expert tips from Instagram strategist @elizabethmarberry (as heard on the Social Media Marketing Podcast with @stelzner) to help you: ✅ Optimize your bio for instant impact ✅ Use pinned posts to guide visitors to take action ✅ Map a clear customer journey ✅ Automate DMs to scale lead capture ✅ AND test what actually works with Trial Reels (game-changer!) 💥 All without spending a dime on ads. 👉 Swipe through and start turning your profile into a conversion machine. 😀 Which slide hit home the most for you? Leave a comment and let me know! 👋-Jason Oh, and don’t forget to SAVE this post and SHARE it with your favorite marketing pro!

INSTAGRAM’S BEEN BUSY! 🐝 Here are 4 updates from June 2025 that every marketer and creator should have on their radar: 1️⃣ Smarter Comment Filters – More ways to manage conversations, especially for large accounts. 2️⃣ Recaps & Celebrations – Monthly insights + motivational milestones to keep you moving forward. 3️⃣ Grid Customization & Spotify in Notes – More flexibility and creativity baked into the platform. 4️⃣ Edits App Upgrade – Built-in teleprompter + advanced Reels analytics = pro-level tools in your pocket. WHICH OF THESE WILL BE MOST HELPFUL TO YOU? 🤔 👉 Swipe through the carousel to get the full breakdown. 🛑 SAVE this post for your IG marketing swipe file! 👋 -Jason

Am I the last one to know this Instagram feature?! Oh, and soon you should have the ability to rearrange your posts on your grid! 😀👋-Jason

Creating content but not attracting the right followers on Instagram? It might be time to rethink your strategy. In a recent episode of the Social Media Marketing Podcast with @stelzner, Instagram strategist @thelucasokeefe broke down his framework: The GROWS Method. This approach helps marketers create content that’s: ✔ Consistent ✔ Aligned with their brand ✔ Designed to attract high-quality, engaged followers Here’s the breakdown:     •    Guide: Teach with authority     •    Relate: Show your human side     •    Observe: Share timely industry insights     •    Win: Deliver instant, actionable value     •    Showcase: Reveal your creative or strategic process The key isn’t doing everything—it’s doing the right things well. Pick 2–3 content pillars that match your strengths and audience needs. Then post with clarity, consistency, and purpose. Save this post to guide your next 30 days of Instagram content—and start attracting followers who actually care. 👋- Jason

If you’ve got 100K+ followers, Instagram just gave you powerful new tools to manage your comments. You can now sort by: 🔼 Top comments 🕒 Newest 📊 Follower count And filter by: ✅ People you follow 💙 Verified users 💰 Subscribers (your paying fans!) Why does it matter? 💬 Prioritize quality engagement 💡 Connect with key voices ⚡ Save time managing comments This is a big step for creators - but do you think it should be available to everyone? Let me know your thoughts in the comments. (And, share this post with a creator who you think might benefit from the info!) -Jason

“What if I could reclaim 10 hours of my week?” 🤔 You might find the answer when you join the AI Business Society! Inside the AI Business Society, marketers are discovering how to: ✅ Automate their workflows ✅ Create stunning content in minutes ✅ Get their creative spark back “The AI Society renewed my enthusiasm and gave me more confidence,” shares member Carolyn Jeffrey This isn’t about playing with prompts. It’s about becoming the AI-enhanced marketer your company needs. So, tell us👇 What would YOU do with 10 extra hours a week? 🔗 Link in bio to join.

POLL: Which platform is most important to your marketing strategy right now? (Your choice not included? Leave a comment.)