Rare Beauty by Selena Gomez

7 MILLION besties (!!!) wow. Together we’ve been able to create a welcoming space in beauty and celebrate what makes each of us unique. This is all because of YOU, so thank you. Thank you for deeply believing in our mission and connecting as a community. Thank you for sending us love letters in the mail daily (btw, we really do love reading these), and for being there for one another. Rare Beauty is made to feel good in—and we feel good!

The Rare Impact Fund is part of our commitment to making a difference in the world – we're committed to raising awareness and increasing access to mental health services for young people. This is needed now more than ever and we know we can’t do it alone. This World Mental Health Day, October 10th, @sephora is donating 100% of Rare Beauty sales to the Rare Impact Fund for 24 hours only. Save the date and join us for 24 hours only on October 10th by shopping Rare Beauty at Sephora, online or in-store. #RareImpact #MakeARareImpact

👏🏻👏🏼👏🏽👏🏾👏🏿 Too many people feel trapped by unrealistic expectations that are impossible to achieve. It’s about accepting who you are – and finding the beauty in your imperfections. Here’s your reminder that you are welcome here and you are always enough, regardless of age, race, or gender. This is a safe space, and supporting one another means the world to us. Your words matter (both to others and to yourself). Please join us in making social media a kinder place and compliment the person who commented before you below. 🫶

Made a mood board for the weekend and these are the only pics on it... We’re logging off for our monthly digital detox. Hope you join us and see ya Monday!

making Happy my entire personality today 😙 wbu? 💜 Truth, Grace, Affection 💝 Happy x3 💌 Love, Grateful, Delight Shop the Soft Pinch Collection only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

➡️ found in our camera roll from the Soft Pinch Liquid Contour launch in New York City with a few friends (!!) earlier this month @alejayofficial @anastaziadupee @tatlafata @melinda_melrose @queencitytrends @dausmendoza It’s moments like these we won’t forget 🫶 Shop Soft Pinch Liquid Contour now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

We did a lil’ thing and turned your favorite Silky Touch Highlighter shades into the weightless, long-lasting liquid you know and love. Introducing NEW Positive Light Liquid Luminizer shades in Exhilarate (champagne gold) and Reveal (rich copper) now only at rarebeauty.com

We took the Soft Pinch starting lineup to NBA All-Star Weekend, and brought back a special gift for one of you! 💫   We’re giving away all 13 shades of Soft Pinch Liquid Blush PLUS a @beatsbydre Powerbeats Pro 2. 🎧   To enter: - Like this post - Comment your team below 🏀   Giveaway closes February 21 at 12 PM PT. One winner will be selected at random and messaged directly by Rare Beauty on Instagram.

a (rare) souvenir, just for you. Meet the 💗 NEW Soft Pinch Liquid Blush Duo 💗 Celebrate 5 radiant years of @selenagomez’s iconic Rare album with this limited-edition set—featuring bestselling Soft Pinch Liquid Blush in fan-favorite Happy (cool pink) and the exclusive new shade, Souvenir (deep tea rose). Available now for a limited time only at rarebeauty.com

She IS the moment!! 🤩 Founder @selenagomez stuns at the 2025 BAFTA Film Awards. Beyond proud of her nomination as Best Actress in a Supporting Role for her performance in @emiliaperezfilm. Get her red carpet #rareroutine by @hungvanngo ⬇️ - Soft Pinch Liquid Contour in Solace - Soft Pinch Liquid Blush in Happy - Soft Pinch Luminous Powder Blush in Cheer - Soft Pinch Tinted Lip Oil in Happy - Kind Words Matte Lip Liner in Wise - Kind Words Matte Lipstick in Humble - True to Myself Tinted Pressed Finishing Powder in Porcelain - Positive Light Tinted Moisturizer in 24N - Positive Light Under Eye Brightener in Light - Warm Wishes Effortless Bronzer Stick in On the Horizon - Positive Light Liquid Luminizer in Exhilarate - Perfect Strokes Universal Volumizing Mascara - Perfect Strokes Gel Eyeliner in Black - Brow Harmony Flexible Lifting Gel - Brow Harmony Precision Brow Pencil in Cool Brown 💄 @hungvanngo 👗 @erinwalshstyle 💇🏻‍♀️ @renatocampora assisted by @sinaia.campora 💅🏻 @tombachik

blends like a dream ☁️ NEW Soft Pinch Liquid Contour layers seamlessly on skin for a naturally sculpted look. The soft applicator makes it easy to build and blend, adding effortless dimension to your complexion. @anastaziadupee (she/her) wears Mellow, a light cool brown, with Soft Pinch Liquid Blush in Bliss. Shop them now @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

If there’s one thing I’m reaching for it’s Liquid Contour. The airy, blendable, pigment-packed formula makes sculpting and defining easy. Just dot, blend, and done for a naturally lifted look that lasts. Shop the NEW Soft Pinch Liquid Contour only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com