HYPEBEAST

As @skims continues to grow, Hypebeast is looking at the timeline of the brand’s business growth in the past six years and why its @nike partnership makes perfect sense in the current moment. The brand co-founded by @kimkardashian has taken the fashion world by storm since it landed on the scene in 2019. With a focus on body positivity and inclusivity, SKIMS has rapidly grown into a multi-billion dollar enterprise. From its first release in 2020 where it sold out within 10 minutes to its latest venture with Nike for NikeSKIMS, swipe to check out some of the brand’s pivotal moments. For the full story, head to the link in bio. Photo: Skims

The Swoosh is making a splash in 2025 👀

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Ever since 2018, the popular collaboration between @nike and @riccardotisci17 had been dormant — until today. The first product from the revived partnership takes a departure from sneakers, offering a $500 USD leather handbag, “The Mercer Bag.”⁠ ⁠ Part of Nike’s SS25 lineup, the Italian-made bag features black pebble leather, a debossed Nike logo, and Tisci’s R.T. wordmark on the strap. Golden hardware allows for strap adjustments.⁠ ⁠ This shift to luxury bags reflects changing menswear trends, with increased demand for such items, as shown by a 900% rise in searches for men’s handbags in 2024. Nike’s move to tap into this market may signal a broader strategy to connect with luxury consumers, much like its collaboration with Jacquemus.⁠ ⁠ While stockist information is sparse, the bag will release on March 1 at select retailers. Stay tuned for updates.⁠ Photo: Nike

With @pokemon Day drawing near, the perfect collectible has surfaced to add to your collection — the Cheetozard.⁠ ⁠ This Pokémon-shaped Flamin' Hot Cheeto, measuring 3 inches, was “discovered and preserved” by Georgia-based 1st and Goal Collectibles between 2018 and 2022. After being forgotten in a safe, it was later framed in a custom Pokémon card display.⁠ ⁠ The ultra-rare Cheeto is now up for auction at @goldinco until March 3, with bidding currently at $4,250 USD.⁠ Photo: Goldin Co.

@hotwheelsofficial just dropped literal hot wheels: the 1971 @lamborghini Miura P400 SV 🔥⁠ ⁠ A nod to the groundbreaking supercar, this 1:64-scale model debuts in a modified Spectraflame antifreeze finish, matching Lamborghini’s original color.⁠ ⁠ It features the new Real Riders Kidney Bean wheels, opening front and rear hoods, detailed engine work, and a spare wheel. Matte black metal chassis, smoke-tinted windows, and a black interior with tan accents round out the details.⁠ ⁠ Packaged in an acrylic case with a decorative box, it’s limited to two per customer at $37 USD on Hot Wheels’ official site.⁠ Photo: Hot Wheels

We need a full length Kendrick film @watyoriginal 👏 Video: Waty Original

From treepod dining amidst tropical foliage to infinity pools overlooking the Gulf of Thailand, here are our top picks for the ultimate ‘White Lotus’ experience 🪷

As @jumpman23 continues to expand its offerings, silhouettes like the Air Jordan 4 RM receives more iterations.⁠ ⁠ The latest sees the shoe arrive in a “Medium Olive” colorway that appears to be inspired by one of Travis Scott’s Air Jordan 1 Low collaboration, a similar approach to the previously revealed "Dark Mocha" iteration. Continuing to draw inspiration from the Cactus Jack aesthetic, the shoe takes on an earthy hue with sail, medium olive and coconut milk tints.⁠ ⁠ The two-toned shoe sees the sneaker’s upper constructed out of a premium leather white upper and suede toe box to complement the olive mudguard tints.⁠ ⁠ For those feeling these kicks, they're set to drop sometime this summer for $150 USD.⁠ Photo: @nike

@ronaldinho has teamed up with Spanish streetwear label @nudeproject for the “Lil Kid, Big Dreams” collection, celebrating his legendary career through a streetwear lens. ⚽⁠ ⁠ Inspired by the spirit of Jogo Bonito, the 30-piece lineup channels the passion and joy of Ronaldinho’s era with knit football jerseys, T-shirts, cutoff jorts, and oversized jumpers, infused with Rio de Janeiro’s vibrant energy. Screen-printed images of Ronaldinho trace his journey from young dreamer to global icon.⁠ ⁠ Standouts include a ribbed jumper featuring a childhood portrait in a Brazil jersey, and a hunter green bomber jacket lined with an Andy Warhol-style print, paired with matching leather jorts.⁠ ⁠ The collection is now available via Nude Project's website.⁠ Photo: Nude Project

Brooklyn-based architectural firm @narchitects_pllc has unveiled the CLT House lakeside property in Dutchess County, New York.⁠ ⁠ To minimize site and neighborhood disturbance house’s prefabricated concrete foundation was installed in less than one week and the structure, made completely out of cross-laminated timber (CLT), was installed in 11 days. Additionally, the architects set the house 200 feet from the lake to protect the lake ecosystem, removed invasive water plants, and introduced healthy local species to the lot.⁠ ⁠ Large windows provide ample natural lighting inside, reflecting warm hues from the wooden surfaces, while skylights cast unique shadows throughout the day. In contrast to the monolithic interior finishes, a bright green industrial staircase adds a contemporary pop of color to the design.⁠ Photo: Michael Moran/Otto and Frank Oudman

One shoe that was revealed last year and quietly left the collective radar of sneakerheads was this @newbalance 991v2 collab teased by @salehebembury.⁠ ⁠ Now, it may be time for this 991v2 “Colors Be The Palette” sneaker to release as a leaked pair has popped up. Palette-wise, the vibrant version of the shoe sports a mixed material purple upper that includes rough suede overlays. Co-branding is served at the tongue and custom packaging while hints of green, orange, off-white, blue and red are scattered throughout.⁠ ⁠ No release details have been announced but we expect the pair to arrive in the coming months, likely via BeASpunge and New Balance for $250 USD.⁠ Photo: amartinez1494/eBay