Campaign Middle East

Are you multi-talented? Under 30? Working for agency-side in Creative, Media, Digital and PR agencies in the MENA region? Get recognised in Campaign's upcoming Faces to Watch edition and also stand to win a 100% scholarship from Heriot-Watt University, Dubai Campus. To submit your nomination, read more with the link in bio. #F2W2025 #AgencyFacesToWatch

"With browser-based tracking challenges, networks, advertisers and publishers are facing the consequences of data loss, missed conversions and reduced accuracy in attribution," says Admitad MENA's Anna Gidirim Link in bio for the full article. #affiliatemarketing

"To meet these evolving demands, agencies must prioritise internal efficiencies driven by technology, innovation, and streamlined processes, ensuring continued success in 2025," Amit Vyas, Co-Founder & CEO, NEXA - Digital Marketing Link in bio for the full article. #industrysnapshot

“Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience,” said Mahmoud Fathy, CEO and Co-Founder of ArabyAds. “By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands,” said Merve Puhaloğlu Eraslanoğlu, CEO and Co-Founder of TVekstra. “The success we’ve achieved in MENA has proven the power of our CTV solutions, and with TVekstra’s expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market,” said Ed Wale, VP, International of LG Ad Solutions. Read the full article with the link in bio.

Less than a week ago, adidas Kicks dropped an in-game product activation on Fortnite, the third-person battle royale shooter developed by Epic Games. Adidas' footwear designs were inspired by fan-favourite Fortnite characters and in-game objects with playful features and special packaging ensuring a collectible and uniquely Adidas interpretation of the game. Find out more about it on the link in bio. #Esports #Gaming

Sports tourism agency ES Sport (Formerly Expat Sport) has rebranded to a new identity and has appointed H.E. Sheikh Mohamed bin Saif Al Nahyan as its chairman, to help drive sports tourism to the UAE. In line with the rebrand and its expanded operations, ES Sport has opened a new office in Abu Dhabi and has introduced new services including sponsorships, brand partnerships and proprietary flagship events across the UAE. #ESSport #WorldOfSport #Rebrand #UAESports #SportsTourism

Pin&Notch has launched in Qatar, introducing a new independent communications agency to Qatar’s evolving media landscape. With a focus on research and intelligence, strategic communications, digital influence, data-driven PR, corporate storytelling, culture engagement, personal branding and crisis communications, Pin&Notch brings decades of industry expertise to help brands navigate an increasingly complex and competitive space. Congratulations, Denise Yamine Chouity!

AppsFlyer's Sue Azari on how to reach engaged customers, ensure time-sensitive campaigns, maximise value during the Holy Month of Ramadan and more. "Ramadan presents a golden opportunity for retail and eCommerce brands to drive both user acquisition and sustained engagement. With the right mix of paid marketing, smart timing, effective remarketing, and long-term retention strategies, marketers can ensure their efforts deliver maximum impact," Azari explains. Read the full article on the link in bio. #Ramadan #Marketing

"Data science and AI are critical in delivering hyper-targeted experiences across multiple channels," says KINESSO - MENA's Karthik Kumar. Link in bio for the full article. #industrysnapshot

“This collaboration is about harnessing the power of digital transformation to elevate fan engagement and create immersive, tech-driven experiences that brings global supporters, including those in the UAE and wider Middle East closer to a club they love,” said Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey. “As a Club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the Club’s Official Digital Business Transformation Partner,” said Roel de Vries, Chief Operating Officer, City Football Group. “Together, we are building a dynamic and future-ready digital ecosystem powered by data and AI, that enhances fan engagement and operational excellence," said Nigel Vaz, CEO, Publicis Sapient. Read the full article with the link in bio.

In this industry snapshot, Créo Global’s Anisha Sagar comments on how "agility is key in our fast-paced industry, and we must leverage our human expertise – our ability to think critically." Link in bio for the full article. #industrysnapshot #agility

“This expansion is not just about growth, it’s about impact. We believe in empowering businesses with transformative digital strategies, and with Nancy Moodley, MCOM leading our African operations, we are confident in delivering exceptional value to clients across the continent,” said Yash Ganatra, Managing Director, Alternative Digital Agency. Read the full article with the link in bio.