Bozoma Saint John
Lael’s ma, Creator/CEO @evebyboz, HoF Marketer (Netflix/Uber/AppleMusic/Pepsi), RHOBH 💎, The Urgent Life author, @thebadassworkshop curator, Diplomat
Recent Posts
@evebyboz is HERE and we’re going straight to the TOP!!! #BlackFounders #Hair #ForUs #entrepreneur
Turning my frustration into Fortune… introducing EVE By Boz. This is for the big wigs, because these bundles mean business. They said Black women couldn’t build empires, but we are infinite like these inches. We put the world on our shoulders, no wonder we wear our hair down our backs. Black women are the genesis of everything glorious— from Ghana to you… PRE-ORDER now! EvebyBoz.com / link in bio #BlackOwned #BlackHair #BlackEmpires
On #WorldBookDay, I’m celebrating MYSELF and my memoir, The Urgent Life. Here’s to love, loss and survival on this journey…
Watching last week’s episode of The Real Housewives of Beverly Hills was incredibly bittersweet. It was sweet because it captured the gorgeous Malibu beach date that @keelywatson__ planned for us. It was bitter because the night it aired, my Malibu home was burning along with so many houses on Pacific Coast Highway. Whew. The poetic irony is hard to face… but yet, I’m still grateful to have had these experiences in such an idyllic place. And God-willing, we’ll be able to make more memories there again 💕 #RHOBH #Malibu Hair: @evebyboz Amma’s Blowout Hair Styling: @reign.mari.hair Glam: @mugopus Nails: @heyquisa Pink Outfit: Custom made @dapperdanharlem x @gucci Earrings: @shopkhoi Shoes: @jordanclassic Beach date decor: @picnicsbymimi
This is the house I wanted. The house I prayed for. The house I worked in blood, sweat and tears for. The house that I put a key pad instead of a key hole in the front door because I wanted all my family and friends to have a code and use the house whenever they wanted. This is the house where I found peace after battling with racist neighbors and a community that made me have to buy it in a trust within a trust so no one would know that widowed, single Black woman with a teenager was buying on the exclusively-held beach. This was my EFF YOU I’m here house. The house that I built a movie room dedicated to my sister so she could see her films in her own sanctuary. This is the house where I finally felt like I could choose to spend time… when I wanted to and how I wanted to. It is gone. This is an unimaginable loss. I grieve with the rest of Los Angeles as it burns… and even though I’ve found even words to write here, there’s nothing that I could say in this moment to describe this feeling. I ask for your prayer for Lael and I. God bless you.
I’m a dual citizen of Ghana and USA… and now, so is MY MAN!!! Ayyyyeeeee!! It’s poetic that as the new President of Ghana @officialjdmahama is sworn in today, my love @keelywatson__ has made his allegiance to The Republic of Ghana. My heart is so full… AKWAABA and congratulations to my dear ones who all committed to this country: @rossbawse @the_mrsmason @mrstevenmason @cyp @reggie_thatguy @kristen091 @yandysmith @mendeecees @absolutelyquad @ohitsdanij @djtrauma 🇬🇭❤️ And thank you to the outgoing president @nakufoaddo @diasporaaffairs.ghana @queennad_5b for 8 years of incredible work to allow a pathway for people of African descent to make their way home! #Home #GhanaToTheWorld #DualCitizen #BadassAmbassador Hair: @evebyboz Dress: @mimmyyeboah @mimmy.yeboah Glam: @mzl4wson Hairstyling: @hairgurustudio African Ring: @trufacebygrace Video production of the ceremony: @3dconsult_touch
YENKOR!!! (English translation: LET’S GOOOOO!!) See Exhibits A through S (and yes, your niece was outsideeeeeeee) Seriously, don’t sleep on Accra (well, honestly, there’s no sleep anyway… LOL) #AccraNightlife #DettyDecember #TeamNoSleep
The highlight of the BB Fashion Event was a resounding success, celebrating creativity, innovation, and the vibrant spirit of our community and the diaspora. A huge thank you to our collaborators @badassboz, @thebukarestaurant, @imexcodrinksgh, and @neholikors, as well as our friends, family, and the incredible BB team for their support in making this day possible! #Bozoma #Community #BBBoutiquegh #AccraGhana🇬🇭 #EmpoweringWomen
@burnaboygram made this song for me. Ok j/k but for real… BUNDLE BY BUNDLE… cmon bro, it’s perfect for @evebyboz 😅💁🏿♀️ So here are the lewwwwk details so you can get into it!!! Hair bundles and wigs: @evebyboz Hairstyling: @hairgurustudio Glam: @mzl4wson Nails: @heyquisa Fashion styling: @germanee_g Video production: @sorted.chale @3dconsult_touch Salon set up: @kempinskiaccra (my GREATEST thanks to Melissa and Sandra who made it so special!) Fashion credits: White Outfit: @michaelcostello @revolve Earrings: @trufacebygrace Gold outfit: @j.angeliqueboutique Earrings/Handbag: @shopkoi Bangles: @trufacebygrace Denim outfit: @ofurre Earrings: @mignonnegavigan Yellow outfit: @selezzalondon @revolve Earrings: @mignonnegavigan Bangles: @trufacebygrace Multicolored outfit: @jadedldn @revolve Bangles: @trufacebygrace Rust outfit: @khanums Earrings: @ch0ked #HairIdeas #GetTheLook #IAmEve #Bundles
My intentions are set in the most powerful way I know… in the waters of the Atlantic Ocean off the coast of Ghana. I started this tradition 8 years ago, when no one was on the beach… and now, there are 10s of thousands, looking for the same communal energy with God! 2025 will be an awe-inspiring year… and God is going to show me that there’s so much more in store to blow my mind with the power of His grace and favor! LET’S GOOOOOOOO!!! (also! I used dissolvable paper so there’s no litter!) #NewYear #Intentions #AncestorsWildestDreams #GodIsGood Crown: @evebyboz Amma’s Blowout 40” 2nd NYE dress: @mimmyyeboah @mimmy.yeboah Glam: @mzl4wson Hair styling: @hairgurustudio Nails: @heyquisa
What had happened was… 1. My crown? Sittin’ high in @evebyboz styled by @hairgurustudio. My face? Beat to the gods by @mzl4wson . My fit? Put some respect on the art by @mimmyyeboah! My event? BLACK GOLD to celebrate NYE in a history-making event! 2. Indescribable pride to lead Ghana’s first global broadcast of NYE celebrations at the memorial of Ghana’s first president, Dr. Kwame Nkrumah. 3. Adwoa is the traditional dance of the Akan people (my tribe!) of Ghana. Performers communicate their emotions and feelings— in this case— JOY and TRIUMPH. 4. The quote which inspired the evening: “I am African not because I was born in Africa, but because Africa was born in me”— Dr. Kwame Nkrumah on March 6, 1957 during his speech declaring independence from Great Britain. 5. Now THIS is a collab! 4-finger ring jewelry design with my Ghanaian sis @trufacebygrace to bring to life Nkrumah’s quote as a gift for every guest. 6. IYKYK. I will check every, single detail before every event production myself! S/O to my patient and TALENTED event production partners @sorted.chale 7. My mother’s prayers have protected me from harm and uplifted me in triumph every day of my life. And on this day, she called on God on my behalf again! 8. Fire dancers to purify our entry into the new year! 9. My legacy. 10. My love. 11. What could I say to convey gratitude to every single person sitting at this enormous family style table? There weren’t enough words. 12. THE HISTORIC COUNTDOWN on @cnn ! 13. “And I got all my sistas with meeeeeee” 14. My mom, my love and my legacy beside me. 15. I still don’t have the words to describe this exact moment. And I’m still in awe that it happened at all. 16. Do your nails match your fit? Tuh. There are levels to this. Right, @heyquisa?! 17. We had a tiny sliver of time to deliver the footage from the celebration to @cnn. So the “edit bay” had to be impromptu on site while the party was still in full swing. 18. A (very too fancy, beautifully constructed, outdoor chandelier) communal table for 126 very special people. 19. For real though, your girl did that. Whew. 20. Word. #NYE #GhanaToTheWorld #HistoryMaker #Day1
We made history on the very first day of 2025! For the first time ever, Ghana’s New Year’s Eve celebration was broadcast globally on @cnn, joining the ranks of the world’s most iconic countdowns. I can hardly put into words the overwhelming emotions of this moment. Gratitude fills my heart as I reflect on the journey that brought us here. When I created @blackgold, my dream was to elevate Ghana’s New Year’s Eve experience—to blend cultural significance with luxury, crafting unforgettable moments through a curated dinner, party, and fireworks display in spaces that matter deeply to our identity. This year, we celebrated at the Kwame Nkrumah Memorial Park, a site that symbolizes resilience, freedom, and possibility. This celebration carried profound personal meaning. My mother marched in the historic parade on March 6, 1957, when Kwame Nkrumah declared Ghana’s independence from Great Britain. To stand beside her as we ushered in the New Year on the world stage at Nkrumah’s memorial was nothing short of divine. It is a testament to the greatness of God and the truth that everything is possible. Our dreams are never too big—but sometimes, they’re not big enough. So my prayer for you in 2025 is that God will astonish you with His limitless greatness in your life. May you stand in awe of what unfolds for you this year. This moment is my testimony. I am in wonder, and I pray you will be too. Thank you @bravoandy for this history making opportunity! To my incredible family and friends who celebrated this milestone with me—thank you from the depths of my heart. To my amazing partners at @sorted.chale, led by @videtteadjorlolo and @theelikemkofi, thank you for making history with me. And to my dear sister and collaborator @queennad_5b, eight years of working to connect the diaspora back to Ghana culminated in this extraordinary moment. We did it! What an unbelievable way to begin 2025! Happy New Year! Dress (can it be called a dress when it’s actually art?!) @mimmyyeboah @mimmy.yeboah Crown: @evebyboz Amma’s Blowout 40” Glam: @mzl4wson Hair styling: @hairgurustudio Jewelry: @trufacebygrace Nails: @heyquisa Video production: @3dconsult_touch
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