Experian Marketing

Recent market spend analysis has shown that consumers are sticking to their healthy habits well into 2025. But do you know which health and wellness category has seen the biggest year-on-year spending increase so far? #HealthyHabits #UKTrends #ConsumerTrends #ConsumerSpend

With a 7.3% increase in year-on-year spend, it’s ‘home meal services’. Being short on time to prepare nutritious food is no longer an excuse for health-conscious consumers. Want to learn more and see the rest of our spend results? 👉 https://t.co/F76sLn8DLh

This time of year is one of the busiest for car buying - but with the shift to #ElectricVehicles accelerating, who do you think is leading the way when it comes to electric vehicle adoption in the UK? Based on our insight, one age group stands out - but which one?

The correct answer is 35-54 year olds. This mid-life group is leading the switch to fully electric vehicles, with younger drivers still more cautious or limited by affordability. Take a look at our automotive audiences to power your next campaign: https://t.co/xek8bXpp3Z

Only 15% of organisations think their current #DataGovernance is doing a good enough job. To help, we're excited to share our major update to #ApertureDataStudio. Additions include #GenAI to help you make sense of data + a new flexible #datacatalog 👉 https://t.co/XSrem9IZie https://t.co/ERQRAlICRZ

Our Consultant, Danny Holmes, spoke at the @iab Northern Community Meet-Up about the changing face of media buying. Key takeaways: ▶ Lean into high-quality, accurate data ▶ Incorporate a 360° view ▶ Focus on scale ▶ Explore curation Learn more 👉 https://t.co/WUuwLMuINR https://t.co/lT0M5ilSnz

Giving your #data a spring clean can help with: 🌸 Improved efficiency 🌸 Targeted communications 🌸 Cost savings 🌸 Better customer experiences We're here to help, get in touch for a fresh start this spring: https://t.co/dErDCfEYgE #DataQuality #DataValidation https://t.co/dc1TFpzZ7y

Join our masterclass, where industry experts will share solutions for today’s #DataGovernance complexities, discuss key research findings, & strategies for implementing data governance. 📅 Thursday 10 April 2025 ⌚ 9.30am - 2pm 📍 London Register here: https://t.co/i7UagTWvf0 https://t.co/thK2ODp37Y

📢 Register for our upcoming webinar 📢 We’ll be exploring: ✅ How the highs and lows of 2024 relate to spend data ✅ The key trends and outliers in consumer confidence ✅ How 2024 can inform our predictions on confidence this year Register here: https://t.co/g81Jcmr083 https://t.co/DsKPF3vxoA

What matters the most when evaluating a #DataIntelligence solution? Cast your vote and let us know why in the comments below ⬇ #DataManagement #DataQuality

“Enterprises will need to keep a focus on their data if they are going to unlock the value AI holds.” We talk to Heather Dawe - Chief Data Scientist & Head of Responsible AI at @USTglobal - to discuss the pace of global #AIDevelopment and more. Read now https://t.co/qEtQ1jQaXe https://t.co/g0oEc1Lbxq

Whether keeping it traditional with flowers or splashing out on a spa day experience, Mother’s Day is one of the UK’s most significant seasonal retail moments. But which region in the UK experiences the largest increase in #retail sales for #MothersDay in key gifting categories?

Did you say Wales? Then you’d be correct 👏 Find out more about the syndicated audiences available from Experian for this period and explore how you can prepare your campaigns and activations ahead of this big day: https://t.co/7njfGFSuPW

In our #ConsumerTrends webinar, we’ll explore: ✅ How the highs & lows of 2024 relate to spend data ✅ The key trends & outliers in consumer confidence ✅ How 2024 can inform our predictions on confidence this year It’s free to attend, register here: https://t.co/EHcnb34IwE https://t.co/qISr1gS0OI

A rise in #health and wellness spending is part of the course in January, with consumers committing to ‘new year, new me’ wellbeing goals. So, how can retailers best leverage this and drive growth throughout the year? 📈 Read our report for more: https://t.co/jYhmSat8bs https://t.co/04iQKksmrR

Did you know that inaccurate contact #data negatively impacts both business processes and efficiency? So, why not show your data some love today 💕 and ensure optimum quality? Start with our three key steps: https://t.co/w6EiOmbaUn https://t.co/ZWAGtSoVD4

With #ThirdPartyCookies phasing out, challenges on how to target your audience are inevitable. But you can put solutions in place to future-proof your #marketing. Listen to our episode of The Digital Marketing Podcast - Life After Third-Party Cookies: https://t.co/0LtlUGiEqE https://t.co/CzH7LCvd4P

Leading financial services provider @sjpwealth manage over £184bn in client funds, and with that level of customer #data, there’s bound to be plenty of challenges. But it doesn’t have to be that way. We partnered with them to improve this: https://t.co/GK2Zwn6xmK https://t.co/dXdyyX1X6x

Got a minute? Get to know our Chief Technical Officer. In our new series of '60 Seconds with a Data Leader' we share insight from our experts on topics such as the future of data, data strategy & more. We kick off the series with an interview with Coman: https://t.co/ww02MagDfv https://t.co/DDyO7z5dNK

Keen to learn how to unlock the power of consumer data and insights? Watch our interview on @exchangewire's TraderTalk TV where we discuss how we're helping brands and advertisers do just that. Tune in to the full conversation here: https://t.co/VRDAhgF11F #Marketing #Data https://t.co/e7fO0f3v9O